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1 Way Performance - How a Growing Racing Business Built an ERP Track Record with Odoo

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  • Bluemax Partners Client Case Studies
  • 1 Way Performance - How a Growing Racing Business Built an ERP Track Record with Odoo
  • August 15, 2025 by
    1 Way Performance - How a Growing Racing Business Built an ERP Track Record with Odoo
    Dan Smith

    Company Overview

    Name: 1 Way Performance

    Industry: Performance Auto‑Racing Supply & Chassis Manufacturing

    Location: Paradise, Texas

    About the Business:

    1 Way Performance is a premier builder of Sprint and Micro‑Sprint chassis, supplying both precision-engineered components and fully assembled, turnkey race packages. Their end-to-end offerings—from bare frames to race-ready machines—are backed by technical support, driver coaching, and safety services that span age groups from 6 to 80. The company’s hallmark is its “No Corners Cut” commitment to American-made quality and performance.

    The Challenge

    As 1Way Performance scaled from a small garage operation into a full-service motorsports partner, their existing system, QuickBooks, could not keep up. Specifically, they lacked:

    • Inventory Tracking: Accurate records of parts purchasing and sales

    • Build Cost Visibility: Insights into labor, fabrication, and component usage in chassis builds

    • Service Billing: Systems to manage and invoice coaching and travel engagements

    Without a unified platform, managing growth across sales, manufacturing, and services was becoming increasingly complex and risky. Recognizing the limits of QuickBooks, the team sought an affordable ERP solution tailored to their high-octane industry.

    The Solution

    Chosen Platform: Odoo Enterprise (Version 18)

    Chosen Partner: Bluemax Partners & Bluemax Cloud

    Why Odoo:

    1 Way Performance turned to Odoo after multiple recommendations from peers in the performance racing space. The appeal was clear: an integrated platform to handle inventory, manufacturing, billing, and services—without needing constant workarounds or costly upgrades.

    Implementation Highlights:

    • Mapped core workflows for part sales, chassis builds, and coaching services

    • Executed a phased deployment tailored to operational complexity

    • Collaborated closely between the Odoo team and company owners

    • Encountered minimal issues—mainly centered around prioritizing feature rollouts

    Bluemax Odoo Implementation Experience:

    The Bluemax team delivered responsive, expert guidance with a hands-on approach that helped 1 Way Performance adapt and configure the system to their niche needs.

    Results & Impact

    Operational Impact:

    • Fully functioning ERP environment from day one

    • Unified tracking for parts, builds, labor, and service activity

    • Complete cost attribution for training/travel—now accurately billed

    Qualitative Benefits:

    • Streamlined processes and real-time operational oversight

    • Stronger confidence in cost control and profitability

    • Scalability baked into the foundation—no future migrations necessary

    Success Milestone:

    For the first time, 1 Way Performance has full visibility into every dollar and detail that goes into its elite builds and services.

    Client Testimonial

    “A single ERP that scales with us—eliminating future migrations and maintaining control at every stage.”

    — Joey Starnes, Founder & Lead Coach, 1 Way Performance

    Would you recommend it?

    “ Absolutely” according to Joey Starnes, “For performance automotive or motorsports companies, Odoo delivers flexibility, control, and long-term scalability.”

    Looking Ahead

    With its ERP engine running smoothly, 1 Way Performance is accelerating into the next phase of growth. Plans include:

    • Expanding parts sales and product inventory

    • Scaling chassis manufacturing operations

    • Growing trackside coaching and training services

    • Rolling out additional Odoo modules as new needs arise

    “Replicable workflows and real-time cost visibility are now within reach—something we simply couldn’t do before,” Joey Starnes notes.

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